Post by account_disabled on Dec 27, 2023 23:14:22 GMT -5
There are only a few days left until Valentine's Day, one of the most important dates for the market and advertising of the entire year. This year, as the trends that the pandemic has left in the commercial landscape like a wake have been setting, everything indicates that the online channel will be the main protagonist , either at the sales level or as a search tool . In fact, according to insights from Think With Google , last year searches related to this event exceeded 120 million. Specifically, this celebration is increasingly present in Spain , being one of the countries with the highest growth in searches among all those that show considerable interest.
The Think With Google team has prepared an analysis to determine the main trends and forecasts for Valentine's Day 2021 with the aim of guiding brands and businesses in the most effective strategies to get the most Phone Number List out of this day: Where, when and who are you searching? Searches for ideas, gifts and products to celebrate Valentine's Day are becoming more and more advanced. According to Google, they begin in December, although their peak (more than 64% of searches) is concentrated in the days immediately prior . A good tip for retailers is to take advantage of this anticipation through powerful positioning strategies that rank their offer among the most outstanding.
Regarding the profile, women are much more likely to buy for Valentine's Day than men (76% compared to 24%). In terms of age, the group that shows the most interest is the 25 to 34 year old group, followed by the 34 to 45 year old group. Regarding the channel, the figures show a hegemony of the online channel, with an increase of +32% in 2020 compared to 2019. The devices used were the mobile phone (74.4%), the computer (21%) and the tablet (3.6%). What are the most sought after gifts? Classic Valentine's Day gifts continue to be popular favorites. At the top are romantic dinners (26%), closely followed by chocolate (22%), perfumes or makeup (18%) and flowers (18%). Jewelry (14%) and travel (8%) also have a lot of weight in the ranking, with the latter being the category most affected by the mobility restrictions imposed by Covid.
The Think With Google team has prepared an analysis to determine the main trends and forecasts for Valentine's Day 2021 with the aim of guiding brands and businesses in the most effective strategies to get the most Phone Number List out of this day: Where, when and who are you searching? Searches for ideas, gifts and products to celebrate Valentine's Day are becoming more and more advanced. According to Google, they begin in December, although their peak (more than 64% of searches) is concentrated in the days immediately prior . A good tip for retailers is to take advantage of this anticipation through powerful positioning strategies that rank their offer among the most outstanding.
Regarding the profile, women are much more likely to buy for Valentine's Day than men (76% compared to 24%). In terms of age, the group that shows the most interest is the 25 to 34 year old group, followed by the 34 to 45 year old group. Regarding the channel, the figures show a hegemony of the online channel, with an increase of +32% in 2020 compared to 2019. The devices used were the mobile phone (74.4%), the computer (21%) and the tablet (3.6%). What are the most sought after gifts? Classic Valentine's Day gifts continue to be popular favorites. At the top are romantic dinners (26%), closely followed by chocolate (22%), perfumes or makeup (18%) and flowers (18%). Jewelry (14%) and travel (8%) also have a lot of weight in the ranking, with the latter being the category most affected by the mobility restrictions imposed by Covid.