Post by ivykhan885 on Mar 7, 2024 1:43:15 GMT -5
In several blog articles we have analyzed how important content marketing is in modern digital advertising. While this type of strategy can be implemented in various ways, today we will focus on the combination of two tools in particular: the blog and the newsletter. To increase your customers and make the most of these solutions , discover the offer that Ediscom has prepared for you. Contact us now! The relationship between blogs and DEM in marketing Share on Facebook Share on LinkedIn REQUEST INFO ON DEM SOLUTIONS! Blog and DEM: the basics of content marketing Looking at the digital marketing trends , the most used positioning strategies and the results of the latest Google algorithm updates, a phrase now in common domain is now more true than ever: content is king . Constantly producing quality content today, to cultivate a loyal base of users (whether these are existing or potential customers) and good domain authority in the eyes of Google, is essential. Such an approach requires a large investment of time and energy , and to maximize ROI it must be accompanied by a correct content presentation and sharing strategy .
The most suitable solution for "building your own brand" through original content is most often through a blog . Since it is a platform in which the contents are almost always displayed divided into macro-topics or in an anti-chronological structure (from the most recent article to the oldest), it is possible to develop an intuitive interface to guide users to consultation , both this for the topics of interest or for the date of publication. If, on the one hand, the blog section of a company website represents an excellent basin for collecting material suitable for content marketing , on the other Australia Telegram Number Data more tools are needed to be able to share it with users. Although users are encouraged to periodically independently check the release of new articles on the most authoritative and well-known blogs (in a certain sense this would be the level of loyalty to which all blogs should aspire), it is It is possible to facilitate the resonance of what is published through external communication platforms such as social networks or direct e-mail marketing (through the publication of a periodic newsletter ). In this article we will focus on the second method of sharing and we will see how e-mail communication helps you connect on a more intimate level with your users, create trust and attach an effective call to action to your content .
Before going to see a series of good practices for combining the two tools, we will make an important distinction relating to the content of the messages themselves. Content creation and content curation We always talk about content marketing and the importance of content creation , but one aspect that should never be underestimated is that of so-called content curation . This terminology contains within it a whole series of measures, aimed at simplifying the use of contents and their shareability by users. This is a factor as important as content creation itself, because if underestimated it can on the one hand influence the ROI, and on the other not do justice to objectively valid products. To give an idea of the importance and heterogeneity of content curation, let's take a practical example , taking any article from a company blog. In what ways can the use of this content be compromised by poor management of it? - The article page contains too much code and is slow to load - The text is not divided into paragraphs , or key words or concepts highlighted in italics or bold are missing - The text is not accompanied by visual content of any kind, such as images or infographics - The structure of the blog is not clear , or categories are missing to divide the articles on topic .
The most suitable solution for "building your own brand" through original content is most often through a blog . Since it is a platform in which the contents are almost always displayed divided into macro-topics or in an anti-chronological structure (from the most recent article to the oldest), it is possible to develop an intuitive interface to guide users to consultation , both this for the topics of interest or for the date of publication. If, on the one hand, the blog section of a company website represents an excellent basin for collecting material suitable for content marketing , on the other Australia Telegram Number Data more tools are needed to be able to share it with users. Although users are encouraged to periodically independently check the release of new articles on the most authoritative and well-known blogs (in a certain sense this would be the level of loyalty to which all blogs should aspire), it is It is possible to facilitate the resonance of what is published through external communication platforms such as social networks or direct e-mail marketing (through the publication of a periodic newsletter ). In this article we will focus on the second method of sharing and we will see how e-mail communication helps you connect on a more intimate level with your users, create trust and attach an effective call to action to your content .
Before going to see a series of good practices for combining the two tools, we will make an important distinction relating to the content of the messages themselves. Content creation and content curation We always talk about content marketing and the importance of content creation , but one aspect that should never be underestimated is that of so-called content curation . This terminology contains within it a whole series of measures, aimed at simplifying the use of contents and their shareability by users. This is a factor as important as content creation itself, because if underestimated it can on the one hand influence the ROI, and on the other not do justice to objectively valid products. To give an idea of the importance and heterogeneity of content curation, let's take a practical example , taking any article from a company blog. In what ways can the use of this content be compromised by poor management of it? - The article page contains too much code and is slow to load - The text is not divided into paragraphs , or key words or concepts highlighted in italics or bold are missing - The text is not accompanied by visual content of any kind, such as images or infographics - The structure of the blog is not clear , or categories are missing to divide the articles on topic .