Post by account_disabled on Mar 5, 2024 5:32:01 GMT -5
The context in which brands operate changes faster and your business is forced to adapt based on a brand analysis. Where do we start from? Where do we want to go? What is the best way to do it? 360 brand analysis: know the situation of the brand in all its perspectives The brand audit is the first step when it comes to transforming what we are and what we mean in the market. Its main value is to answer questions that do not yet exist. Discover data and facts that outline a scenario that we must change to a greater or lesser extent, with the intention of reaching our destination. The constant transformation of economic, cultural and technological variables requires, paradoxically, taking a moment of pause and reflection. Your brand needs an analysis audit to compete in the market again. An analysis of the brand environment and an analysis of market trends. To guarantee the growth of a business and its brand, it is essential to stop, ask questions and questih that takes into consideration all the perspectives and magnitudes of your brand, your organization, your market and your context. Definition: What is a brand audit? The brand audit is a living , dynamic exercise. In the brand audit we ask ourselves questions, investigate and investigate on multiple fronts, both our internal world as a brand, and the external world (sector, user, references and trends.
Everything, with the aim of collecting diverse information and joining points that are currently separated. Find common spaces that can be used by our brand as a lever for growth . Therefore, the brand audit provides rigor , clarity , concreteness and simplicity . How to achieve it? The brand audit offers answers to questions such as: What meanings is my brand currently projecting? What is the distance between the way I see my brand and that of my target audience? What are my strengths and weaknesses? How can I take better advantage of Industry Email List the current context? What circumstances do I have to protect myself from now and in the future? What competitive space do I operate in? How do my competitors express themselves? Where does my competitive advantage lie? What does my user care about? How can I offer it to you? Benefits of brand audit The brand audit is the first step in any branding project. Its mission is to shed light and clarity to identify new opportunities and drive growth. What do we obtain and achieve with the brand audit? Empathy : We learn to put ourselves in the shoes of others, whether it is our internal team, the minds of our audience or people's daily lives, to collect learnings and integrate them into our business.
Rigor : We follow an exhaustive process divided into steps in each of which there is a discovery exercise and specific conclusions. We extract learnings because they come from specific data. Systematization : The data generated by the brand audit is used to create future systems and processes that facilitate the daily lives of all the people who make it work. Quantification : What is not measured cannot be used to grow. The brand audit transforms ideas into numbers. Breadth : The brand audit helps expand our scope of action to new dimensions. We are not only interested in knowing who we are and where we want to go. Also what opportunities the current context presents us with. The brand, therefore, acquires versatility and dynamism when it comes to acting. Inspiration : Along these lines we see how elements such as trends and brands from other sectors are great references to take into account in a brand audit process. Audit is not only data, but also inspiration. Clarity : Greater information offered in a simple and orderly way is the secret to exponentially facilitating decision-making processes. Inclusion : A brand audit process is ideal for reinforcing corporate culture and uniting all the people who work in the organization, making them feel involved in the process and encouraging them to share their ideas and impressions.
Everything, with the aim of collecting diverse information and joining points that are currently separated. Find common spaces that can be used by our brand as a lever for growth . Therefore, the brand audit provides rigor , clarity , concreteness and simplicity . How to achieve it? The brand audit offers answers to questions such as: What meanings is my brand currently projecting? What is the distance between the way I see my brand and that of my target audience? What are my strengths and weaknesses? How can I take better advantage of Industry Email List the current context? What circumstances do I have to protect myself from now and in the future? What competitive space do I operate in? How do my competitors express themselves? Where does my competitive advantage lie? What does my user care about? How can I offer it to you? Benefits of brand audit The brand audit is the first step in any branding project. Its mission is to shed light and clarity to identify new opportunities and drive growth. What do we obtain and achieve with the brand audit? Empathy : We learn to put ourselves in the shoes of others, whether it is our internal team, the minds of our audience or people's daily lives, to collect learnings and integrate them into our business.
Rigor : We follow an exhaustive process divided into steps in each of which there is a discovery exercise and specific conclusions. We extract learnings because they come from specific data. Systematization : The data generated by the brand audit is used to create future systems and processes that facilitate the daily lives of all the people who make it work. Quantification : What is not measured cannot be used to grow. The brand audit transforms ideas into numbers. Breadth : The brand audit helps expand our scope of action to new dimensions. We are not only interested in knowing who we are and where we want to go. Also what opportunities the current context presents us with. The brand, therefore, acquires versatility and dynamism when it comes to acting. Inspiration : Along these lines we see how elements such as trends and brands from other sectors are great references to take into account in a brand audit process. Audit is not only data, but also inspiration. Clarity : Greater information offered in a simple and orderly way is the secret to exponentially facilitating decision-making processes. Inclusion : A brand audit process is ideal for reinforcing corporate culture and uniting all the people who work in the organization, making them feel involved in the process and encouraging them to share their ideas and impressions.